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Gustavo Colon
Business
21 March, 09:52
Explain the nature of promotional plan
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Luca Chung
21 March, 10:00
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A promotional plan of a company refers to the promotional mix. This mix contains decisions regarding the company which would put them on the path of growth and lead them towards success.
This consists of decisions regarding the manufacturing procedures, marketing decisions, market niche decisions, customer care services if required, promotional decisions, planing and strategic organizational decisions and etc.
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