Customer value is the relationship between benefits and the sacrifice necessary to obtain those benefits?

Costumer value is the relationship between benefits that costumers receive for loyalty to the brand and the losses incurred by the company to ensure their participation.

Explanation:

All companies would prefer to have a loyal user base that uses and buys their products again and again even if it means that the relative profit they make off of them will be less than what they make from a one of consumer.

It works in the way that a costumer who buys regularly will run through more material allowing the firm to sell more of the same material instead of having the older material let be stale until someone comes and buys it from them.

So even if the benefits provided to members are a little hefty on the company, they are willing to do it.