Describe Amazon's diversification strategy using Exhibit 8.8. What type of diversification strategy is Amazon pursuing? Explain.

Answer and Explanation:

Amazon being the pioneer in web based business segment, appreciates more prominent economies of scale. Bigger market, and is proficient in overseeing advancement and it's outside drivers just as inward resiureso adequately to increase upper hand. With every one of its abilities and market lealeaders, Amazon follows a concentric broadening, adjusting "cost authority".

Amazon offers different items, state pretty much every item at a lesser costs, and furthermore keeps up inventive items, this keeping up the expense and furthermore expanding manageability with its methodology and furthermore appreciate economies of scale.