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Today, 07:56

For segmentation strategy to be successful, the customers in the segment must react similarly and positively to firm's offering, corresponding to which of the following criteria for evaluating segment attractiveness?

a) reachable

b) profitable

c) identifiable

d) responsive

e) substantial

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Answers (1)
  1. Today, 08:03
    0
    The answer if I'm not mistaken is b
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