The Built-Rite mowing company has been selling its lawnmowers to retail outlets for years. The company has decided it wants to tap into new markets, so it is looking to sell its mowing tractors to county institutions for mowing grass along public highways. If the county institutions purchase the Built-Rite mowers, it would be an example ofA. a new buy. B. a straight rebuy. C. a first buy. D. an institutional buy. E. a modified rebuy.

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17 September, 16:56

The Built-Rite mowing company has been selling its lawnmowers to retail outlets for years. The company has decided it wants to tap into new markets, so it is looking to sell its mowing tractors to county institutions for mowing grass along public highways. If the county institutions purchase the Built-Rite mowers, it would be an example ofA. a new buy. B. a straight rebuy. C. a first buy. D. an institutional buy. E. a modified rebuy.

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Jimmy Collier · Answer 1

Answer: A new buy

Explanation: In simple words, a new buy refers to the situation in which eh product is being purchased by the customers for the very first time.

In the given case, Built rite is willing to sell its product to county institutions for the first time. Hence this transaction will be considered as a new buy.

Thus, the correct option is a.