Why is prospecting an important and challenging task for salespeople?

Answer and Explanation:

Prospecting is referred to or known as the process which is designed in order to qualify, identify, and also prioritize the sales opportunities, whether it tends to represent the potential new consumers or the opportunities that tend to generate the extra business from the existing consumers.

The ones who do not tend to regularly prospect are usually performing under assumption that business with the existing consumers might be enough in order to generate the desired scale of revenue. The prospecting process tends to long.