Kodak's move from simply processing film into digital cameras, as it reached forward toward the end-user customer, represented which type of strategy?

Question

Miriam Riddle

Business

30 April, 16:15

Kodak's move from simply processing film into digital cameras, as it reached forward toward the end-user customer, represented which type of strategy?

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Answers (1)

Know the Answer?

Layton Beard · Answer 1

Horizontal Diversification.

Explanation:

Horizontal Diversification is process in which a company in expands its product base and make products with some innovation and technological improvements.

Kodak also processed films into digital camera to capture its customer's attention. This represents Horizontal diversification. The company has improved technologically and brings innovation to its films and introduced digital camera which are better in technical features.