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21 October, 05:25

Ralph Lauren is planning a promotion where it will showcase all of its clothing lines to buyers at retail stores. It also plans to develop a direct marketing campaign that will use social media to introduce its new seasonal styles. Ralph Lauren is using ___ with the retail showcase and ___ with the social media campaign.

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  1. 21 October, 05:29
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    Completing the last paragraph of the question with correct answers:

    Ralph Lauren is using push policy with the retail showcase and pull policy with the social media campaign.

    Explanation:

    Ralph Lauren company makes use of push policy when placing their products on the retail showcase. Push policy involves taking a product towards the intended market or consumers.

    Also, Ralph Lauren company makes use of pull policy when promoting it's seasonal styles on social media. Pull policy is a marketing strategy that draws the consumers of a product, to that product.
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