Which P shifts to consumer in the four Cs of the alternate marketing mix?

A) promotion

B) product

C) place

D) price

The correct answer is letter "B": product.

Explanation:

The difference between the traditional Marketing Mix or the 4 Ps model (Product, Place, Price, and Promotion) and the 4 Cs model (Consumer, Cost, Communication, and Convenience) relies on their focus: while the 4 Ps is business orientated, the 4 Cs model is customer based. In the 4 Cs model, the Consumer is the primary focus which turns in the 4 Ps model as the Product.

Ps are the four categories (groups) into which the marketing mix can be. The modern version of the 4Ps are the 4Cs: Customer/consumer value, Cost, Convenience, and Communication.

Product shifts to consumer in the four Cs of the alternate marketing mix. Correct answer: B

In the traditional marketing mix the primary focus is on Products, while in the 4 C's model, the primary focus is on the customer, or on other words the goal is making products to satisfy the customers.