Julia's employer has given her the responsibility of creating the business plan for the company. Julia wants to convince the business's investors that the business could expect healthy growth in the next few years. She has reliable data that talks about how similar businesses are performing currently, and how the market for such businesses could grow in the future. Under which section of the business plan should Julia place this information?

A. business description

B. management

C. industry description

D. executive summary

The correct answer would be C, Industry Description.

Explanation:

Julia is asked to prepare a business plan for the company. This Plan would be presented to the prospect investors to attract them to invest in their company. In this plan she would discuss the similar businesses in the market by presenting solid facts and figures that will show how such current businesses are doing in the industry and what are their future expected growth. So she would discuss such facts and figures and descriptions of the other similar businesses in the Industry Description section of the Business Plan Report.

C. Industry Description

Industry description should include information about the market, target customers, similar businesses, and future industry growth opportunities