Jason is designing a survey to measure the extent to which college students who own iPads will recommend that others should also buy an iPad. He has created the following measures.

Question 1:

Have you ever recommended an iPad to anyone? Response options: Yes or no

Question 2:

If yes, to whom did you recommend an iPad? Check all that apply.

Response options: friends, family members, teachers, other

Question 3:

How likely are you to recommend an iPad to someone in the future?

Response options: Not at all likely, somewhat unlikely, neither likely nor unlikely, somewhat likely, very likely.

4. What type of scale is used in Jason's second question about the recommendation of iPads? Group of answer choices

A. Multiple-choice, single-response

B. Forced-choice

C. Dichotomous

D. Multiple-choice, multiple-response

Question

Deon Drake

Business

3 November, 12:13

Jason is designing a survey to measure the extent to which college students who own iPads will recommend that others should also buy an iPad. He has created the following measures.

Question 1:

Have you ever recommended an iPad to anyone? Response options: Yes or no

Question 2:

If yes, to whom did you recommend an iPad? Check all that apply.

Response options: friends, family members, teachers, other

Question 3:

How likely are you to recommend an iPad to someone in the future?

Response options: Not at all likely, somewhat unlikely, neither likely nor unlikely, somewhat likely, very likely.

4. What type of scale is used in Jason's second question about the recommendation of iPads? Group of answer choices

A. Multiple-choice, single-response

B. Forced-choice

C. Dichotomous

D. Multiple-choice, multiple-response

+1

Answers (2)

Know the Answer?

Snuggles · Answer 1

D) Multiple-choice, multiple-response

Explanation:

Question 2:

If yes, to whom did you recommend an iPad? Check all that apply.

Response options: friends, family members, teachers, other

Jason is asking if a current iPad owner would recommend the product to someone they know, and he provides 4 options to choose from (multiple choice). He also states that you can choose all the options that apply, so the responses might also be multiple since they are not limited to any specific number.

Claire Lamb · Answer 2

The correct answer choice to the given question is option A - Multiple-choice, single-response.

Explanation:

The question format used to measure the response of respondents is referred to as a scale.

Multiple choices have been made available in question 3 to respondents to choose from.

However, choices listed are such and question format is also stated in such a mode that respondents will choose only one from several choices.

Therefore, the scale used in question 3 is a multiple-choice, single response.

The correct answer choice to the given question is option A.