For a period of time, Energizer Batteries used mock commercials for seemingly boring, mundane products - A few secondsinto the mock commercial, viewers heard the distinctive drumbeat of the Energizer Bunny before it marched across thescreen. Several viewers said that when they heard the drums, they looked at and attended to the commercial because theyliked the bunny. However, over time, viewers stopped paying attention to the commercial - What theory suggests that if astimulus doesn't change, over time we adapt or habituate to it and begin to notice it less? A. Adaptation level theoryB. Dualocoding theoryC. Expectation theoryD. Wearoout theoryE. Overoexposure theory

Question

Carter Velasquez

Business

4 May, 16:24

For a period of time, Energizer Batteries used mock commercials for seemingly boring, mundane products - A few secondsinto the mock commercial, viewers heard the distinctive drumbeat of the Energizer Bunny before it marched across thescreen. Several viewers said that when they heard the drums, they looked at and attended to the commercial because theyliked the bunny. However, over time, viewers stopped paying attention to the commercial - What theory suggests that if astimulus doesn't change, over time we adapt or habituate to it and begin to notice it less? A. Adaptation level theoryB. Dualocoding theoryC. Expectation theoryD. Wearoout theoryE. Overoexposure theory

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Answers (1)

Know the Answer?

Audrey Blackburn · Answer 1

A.

Explanation:

Based on the scenario being described within the question it can be said that the theory being mentioned in this scenario would be Adaption Level Theory. This theory describes the tendency that individuals have to be able to rapidly adapt to new situations, until that behavior or situation becomes normal to them, thus noticing it a lot less compared to when it was first introduced.