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9 November, 07:54

Which of the following would represent a proper scope for market testing?

O A. Providing a limited number of the product to all potential retail

outlets

B. Placing the product in only a few retail locations for only one retail

chain

C. Exposing a small group of individual consumers to the product at

the company office

D. Providing an unlimited number of the product to all interested

retailers

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Answers (1)
  1. 9 November, 09:15
    0
    D. Providing an unlimited number of the product to all interested retailers.

    Explanation:

    Market testing is a way of testing the acceptability of a product by the consumers or potential buyers. It is aimed at knowing how the reaction of market would be for newly launched products whether they will be accepted or not and feedback taken by the sellers.

    In market testing, different marketing cases or scenarios are tested and the one that shows signs of acceptability is selected. It is usually associated with products whose acceptance by the market is not easily predictable.

    Providing unlimited number of products to all interested retailers would represent a proper scope for market testing because such would afford consumers to select product acceptable by them.
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