Bragster Bar, a brand of energy bars in Canada, sells its bars singly or in packs of two in South Asian markets instead of their regular multiple-item packaging that contains 10 or 20 bars. What requirement of the local market most likely influenced Bragster Bar's packaging decision?

Question

Alexander Buck

Business

22 June, 05:30

Bragster Bar, a brand of energy bars in Canada, sells its bars singly or in packs of two in South Asian markets instead of their regular multiple-item packaging that contains 10 or 20 bars. What requirement of the local market most likely influenced Bragster Bar's packaging decision?

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Answers (1)

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Yusuf Rollins · Answer 1

Answer: Economical requirements

Explanation: Economic requirements refers to the financial and economic position of an economy which affects the preferences and wants of the individuals living in that economy.

In the given case, the company is offering single bar pack as the asian countries do not have high purchasing power as in Canada. If the company offers their regular packages then its price would be high and a large portion of economy might not be able to buy it.