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23 January, 07:18

This is the total number of product lines offered to customers.

a. line variations

b. product mix

c. product choices

d. product variation

+2
Answers (1)
  1. 23 January, 07:43
    0
    Product mix is the total number of product lines offered to customers.

    Explanation:

    Another name is Product assortment It has 4 dimension. (wide, length, depth, consistency) Product line is the subset of product mix

    Wide: If a brand has multiple products then we say the product line is wider. The startup company might have only one product in most of the cases.

    Length: Having sub-products in the wider product line is called the length of the product.

    Depth: Refers to the total number of variations for each product. Eg. Am ice cream can have different flavors.

    Consistency: Related product with mix. Eg. A hair dye and a guide to make hair glow. One will be edible and other not edible.
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