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3 November, 14:30

After identifying a target market, a retailer must:

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  1. 3 November, 14:58
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    After identifying a target market, a retailer must: decide how they want to differentiate their product and market them. Once they have decided their appropriate target market, the company has to decide how they will stand out against their competition. Their goal is to gain market share and have a good standing in the market so they must differentiate their product from similar products that are established.
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