A company uses sales representatives for selling the company's more complex and customized products to large accounts, while using inside salespeople and Web ordering for low-end selling.

Which of the following describes the company's sales force best?

A) demand creatorsB) direct marketing forceC) missionary sellersD) technical salesforceE) leveraged salesforce

Answer: Leveraged Sales Force

Explanation:

Leveraged Sales Force is a method that employs the service of a diverse salesforce including external staff, internal staff and web ordering. Each of these categories of the salesforce targets different account types or clients.

Demand creators: are product designers who cater to a gap in the market.

Direct marketing force: sells directly to customers, for example through mail or phone, instead of retailers.

Missionary sellers: provide potential buyers with information about a product in one-on-one sale sessions but do not actually sell products.

Technical salesforce: provide technical know-how as well as close sales.