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20 November, 16:15

The government has decided that the free market price of cheese is too low. Farmers complain that the price floor has reduced their total revenue. Is this possible? Explain

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  1. 20 November, 16:41
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    Revenue is the product of price times volume (R = P * V). The problem for the farmers is that because the price of cheese (P) went up, demand for it (V) went down. Essentially, the government raised prices to a level higher than what many people wanted to pay. The farmers made more money with lower prices because they sold a lot of cheese (a high volume, in the terminology of the formula). The potential for these artificial imbalances is why markets are generally more effective than governments at setting prices.
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