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12 September, 15:41

Which of the following is the right order of the steps that companies generally follow in designing a customer-driven marketing strategy? Market targeting, market segmentation, positioning, and differentiation market segmentation, market targeting, differentiation, and positioning

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  1. 12 September, 15:48
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    Answer and Explanation:

    The correct order of the steps that an organization generally tends to follow in order to design a customer-driven marketing strategy is as follow:

    1. Market segmentation

    2. Market targeting

    3. Differentiation

    4. Positioning

    An organization generally implement the above stated in the order so as to gain maximum advantage out of the strategy executed.
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