Helena Fogarty does her own research and development for Mi Ola. When she goes out and talks to fellow surfers about their use and likes and dislikes of surfing swimwear in general to get inspiration for new products, she is in which of the following stages of new product development? A) Idea generation

B) Business analysis

C) Product development

D) Screening

E) Concept testing

A) Idea generation

Explanation:

As the description of the exercise says, "to get inspiration for new products", in this first stage of New Product Development, ideas comes from everywhere, as it is doing, obtaining ideas from surfers about their use and likes and dislikes of surfing swimwear.

Ideas come from everywhere and the purpose is to create a large set of ideas from different sources.