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24 January, 08:24

A wedding services company changes its marketing strategy to reflect the fact that more LGBT (lesbian/gay/bisexual/transgender) marriages are taking place. The company is offering a broader range of ceremonies that cater to this market. Which of the following environments must this wedding company analyze?

a. Natural

b. Economic

c. Cultural

d. Political

e. Technological

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Answers (1)
  1. 24 January, 08:30
    0
    c. Cultural

    Explanation:

    The LGBT marriages differ from the straight marriages mainly on the traditions and type of events that they have.

    This community is most given to have a different kind of ceremy, which different kinds of games, type of place and traditions.

    In consequence, if a wedding services company is ought to change its marketing strategy should go to make cultural changes, offering the community the type of wedding they like.
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