A wedding services company changes its marketing strategy to reflect the fact that more LGBT (lesbian/gay/bisexual/transgender) marriages are taking place. The company is offering a broader range of ceremonies that cater to this market. Which of the following environments must this wedding company analyze?

a. Natural

b. Economic

c. Cultural

d. Political

e. Technological

c. Cultural

Explanation:

The LGBT marriages differ from the straight marriages mainly on the traditions and type of events that they have.

This community is most given to have a different kind of ceremy, which different kinds of games, type of place and traditions.

In consequence, if a wedding services company is ought to change its marketing strategy should go to make cultural changes, offering the community the type of wedding they like.