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2 February, 07:19

Land's End allows customers buying shirts to choose from a variety of fabrics, types of collar and sleeve, based on the customer's specific measurements, capitalizing on new technologies to mass customize its products and services. This is an example of:

a. mass marketing

b. niche marketing

c. concentrated marketing

d. micromarketing

e. segment marketing

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  1. 2 February, 07:24
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    Answer: Micromarketing.

    Explanation:

    Micromarketing is applied by Land's end clothing company, where different tiny sections of a market are being targeted by the clothing designs and sizes produced. Micromarketing is form of marketing, where a smaller section of a large market is a company's target for sales.
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