The term "hybrid marketing channel" in relation to channels and logistics is defined as: Group of answer choices Multichannel distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments. A vertical marketing system that combines successive stages of production and distribution under single ownership channel leadership is established through common ownership. A marketing channel that has no intermediary levels. A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity.
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