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12 February, 04:38

25. Leopoldo loved his first slice of cake, he enjoyed his second slice of cake, and he felt a bit sick after his third slice of cake. This illustrates the concept of ... a. a budget line. b. diminishing marginal utility. c. consumer sovereignty. d. a consumer society. e. the paradox of choice.

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  1. 12 February, 04:55
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    Answer: Option (B) is correct.

    Explanation:

    Correct Option: Diminishing marginal utility.

    Diminishing marginal utility states that as the consumer consumes more and more units of a commodity the utility derived from an additional unit goes on diminishing.

    For example; if a consumer consumes an ice-cream. The first scoop gives him 100% satisfaction, second scoop gives him 70%, third scoop gives him 40% and so on ...

    So, utility derived from an additional unit goes on diminishing.
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