When Coca-Cola saw the growth of the bottled water category, they launched Dasani, its brand of bottled water. Which brand development strategy did Coca-Cola use in launching Disani?

A. New brandB. MultibrandingC. Line extensionD. LicensingE. Brand extension

Question

Romeo Zuniga

Business

17 October, 14:48

When Coca-Cola saw the growth of the bottled water category, they launched Dasani, its brand of bottled water. Which brand development strategy did Coca-Cola use in launching Disani?

A. New brandB. MultibrandingC. Line extensionD. LicensingE. Brand extension

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Answers (1)

Know the Answer?

Taryn Kirby · Answer 1

Answer: New brand.

Explanation:

The Coca-Cola company launched it's new brand of bottled water into the market. A brand is a name given to a particular product/service by which it can easily be identified. The Disani water is a new brand introduced into the market by which the Coca-Cola water products would be identified.

When Coca-Cola saw the growth of the bottled water category, they launched Dasani, its brand of bottled water. Which brand development strategy did Coca-Cola use in launching Disani?A. New brandB. MultibrandingC. Line extensionD. LicensingE. Brand extension

When Coca-Cola saw the growth of the bottled water category, they launched Dasani, its brand of bottled water. Which brand development strategy did Coca-Cola use in launching Disani?

A. New brandB. MultibrandingC. Line extensionD. LicensingE. Brand extension