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14 January, 12:11

The characteristic that all forms of direct marketing have in common is that they:

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  1. 14 January, 12:13
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    The characteristic that all forms of direct marketing have in common is that they:

    are carried out by agents or brokers.

    involve face-to-face or teleconferencing sessions with the customer.

    include some type of activity that directly links manufacturers to the ultimate consumer.

    make use of exclusive distribution systems with a network of traditional "bricks and mortar" stores.
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