Harry is a salesperson for luxa, a car company. during sales dialogues with potential customers, harry usually talks about luxa being a premium car company that is extremely popular among the wealthiest people in the world. harry does this to:

Hary is doing this to appeal to the customers’ emotional buying motives. In product buying motives, the client is drawn towards the item because of some physical or psychological fascination of the item. The item might be shabby, alluringly composed, brilliant, strong, popular, agreeable, and so on. Hence a client is inclined to get it.