Electron Arts (E/A) is promoting a new video game with a very large demographic target (men, 18-49) They are already planning to run a television and print ad campaign for this Christmas, 2020, that they hope will produce a high share of market within 45 days! All of the following are concerns for Weiden and Kennedy (W/K), the E/A ad agency, but which is most pertinent for Wendy Alvarez, the media buyer for W/K, to ensure the desired result (four choices only) ?

A. frequency.

B. reach.

C. continuity.

D. price of ads.

Question

Jefferson Ramirez

Business

17 March, 22:46

Electron Arts (E/A) is promoting a new video game with a very large demographic target (men, 18-49) They are already planning to run a television and print ad campaign for this Christmas, 2020, that they hope will produce a high share of market within 45 days! All of the following are concerns for Weiden and Kennedy (W/K), the E/A ad agency, but which is most pertinent for Wendy Alvarez, the media buyer for W/K, to ensure the desired result (four choices only) ?

A. frequency.

B. reach.

C. continuity.

D. price of ads.

+2

Answers (1)

Know the Answer?

Cassius Poole · Answer 1

B) reach.

Explanation:

Sine the marketing campaign will only last 45 days, it will be very short, and the potential audience is very large. Also during Holiday season a lot of campaigns are launched, so EA's campaign will have competition. So the ad agency must be very concerned with reaching a high percentage of their target audience. They want to produce a high market share and in order to do so, they must reach a lot of people.

In advertising, reach means how many people or households are exposed to your marketing campaign.