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5 December, 08:07

Which of the following organizations is likely to use the multiple-factor index method to estimate the market potential? a firm that manufactures auto parts a firm that provides facility management services to large offices a company that provides Web site development services for small businesses a company that manufactures diagnostic machines for hospitals a firm that manufactures fashionable clothes for teenagers

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  1. 5 December, 08:24
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    The organization that is likely to use the multiple-factor index method to estimate the market potential is a firm that manufactures fashionable clothes for teenagers.

    Explanation:

    The organization that is likely to use the multiple-factor index method to estimate the market potential is a firm that manufactures fashionable clothes for teenagers because it is a consumer based organization.

    Consumer marketers primarily use multiple-factor index method to estimate the market potential.

    The information can be collated by a survey, questionnaire, a dedicated database or even through social media advertising target portal.

    The rest of the options provided caters for businesses. for example, a company that provides Web site development services for small businesses. Business to Business marketers prefer to use market build up method.
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