Susan works for Groceries To You, a new firm specializing in home delivery of high quality food and wines. She thinks that she needs to get the word out to as many consumers a possible, but that their marketing message is simple and easy to understand. What ad metric should she focus on?

Question

Ruffe

Business

6 February, 06:24

Susan works for Groceries To You, a new firm specializing in home delivery of high quality food and wines. She thinks that she needs to get the word out to as many consumers a possible, but that their marketing message is simple and easy to understand. What ad metric should she focus on?

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Answers (1)

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Tristan Castro · Answer 1

Interaction rate (participation) = number of actions in our publications (sum of comments, likes, recommendations, clicks, shares ...) / users reached * 100

Explanation:

Interaction Rate for a Post

For a post, the interaction rate is relatively simple: it's the number of interactions (e. g. reactions, comments, shares), accounting for weights (e. g. if you give shares 3x the weight, they get 3x the interactions), divided by the account size (followers/page likes) at the time of posting.