Marketers often create a special marketing mix for loyalty segments because these segments are

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Maddison Santiago

Business

2 February, 01:42

Marketers often create a special marketing mix for loyalty segments because these segments are

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Shiloh Melendez · Answer 1

I had to look for the options and here is my answer:

Why marketers would like to develop a special marketing that is combined with loyalty segments for the reason that these segments are known to be quite profitable. In loyalty segmentation, what happens is that consumers look forward for rewards through engagement and interaction.