Fisher-Price developed a line of toys for infants in China. While they will be the ultimate end user of the product, by definition infants are not a viable target market as they do not have the ability to buy the product.

This is true because babies still have no conscience to choose what kind of products they want to buy. In this case, the target would be the parents who want to offer their children quality toys at a price that is consistent with the market. So the technique would be to sell the product for the qualities that are beneficial for the baby and at the same time flashy, so that the parents make the purchase decision.