Tescra Education is an educational publishing company that provides textbooks in the area of higher education. The company has been in business for almost 20 years now and has earned substantial profits during this period. Which of the following trends, if true, would drive the company to change its business strategy? A) a rise in the cost of electronic products such as iPads and e-book readers and subscription charges for educational appsB) an upward trend in students' preference for face-to-face interaction with instructors using traditional classroom learning techniquesC) a need for learning environments where students feel safe to apply the knowledge they've acquired in the classroom to real-life situationsD) a decrease in the number of people going back to school to upgrade their skills, due to an economic boomE) an increase in the number of laws and regulations related to intellectual property

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Saniyah Maddox

Business

8 September, 10:10

Tescra Education is an educational publishing company that provides textbooks in the area of higher education. The company has been in business for almost 20 years now and has earned substantial profits during this period. Which of the following trends, if true, would drive the company to change its business strategy? A) a rise in the cost of electronic products such as iPads and e-book readers and subscription charges for educational appsB) an upward trend in students' preference for face-to-face interaction with instructors using traditional classroom learning techniquesC) a need for learning environments where students feel safe to apply the knowledge they've acquired in the classroom to real-life situationsD) a decrease in the number of people going back to school to upgrade their skills, due to an economic boomE) an increase in the number of laws and regulations related to intellectual property

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Isabelle Schneider · Answer 1

Answer:B

Explanation:an upward trend in the preference for face to face interactions will lead to a fall in demand of textbooks, hence, the need to change strategy so as to maintain the market share of the products and also minimize the fall in revenue resulting from the fall in demand.