Sunset Resort, a successful 100-year-old hotel and resort, entered into a co-marketing arrangement with Sleepytime Hotels, a five-star hotel chain. Both companies benefit from the new relationship. Pleasant is now able to market its facility and services through Sleepytime's marketing team, and Sleepytime Hotels now offers access to an upscale resort that it can recommend to its customers who are looking for a resort experience. Sleepytime Hotels and Sunset Resort can be considered strategic allies.

Question

Derrick Conley

Business

8 September, 08:33

Sunset Resort, a successful 100-year-old hotel and resort, entered into a co-marketing arrangement with Sleepytime Hotels, a five-star hotel chain. Both companies benefit from the new relationship. Pleasant is now able to market its facility and services through Sleepytime's marketing team, and Sleepytime Hotels now offers access to an upscale resort that it can recommend to its customers who are looking for a resort experience. Sleepytime Hotels and Sunset Resort can be considered strategic allies.

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Answers (1)

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Eliezer Werner · Answer 1

Yes its true that both companies are strategic allies.

Explanation:

In strategic alliance, two companies work together to achieve their combined objectives. For example if we talk about Sony Ericson K510i cellphone, it was one of best selling cell phones at its time because two companies Sony and Ericson worked together to increase their sales and earn profit. One of these had display and camera capabilities and the other had cellphone designs, etc. These were the things that made the product differentiated from the rest of the cellphones and we see that both companies earned a lot from it.