Target marketing is a business strategy that focuses a firm's marketing efforts toward a potentially profitable segment of a larger market. A. TrueB. False

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Martin

Business

31 December, 00:47

Target marketing is a business strategy that focuses a firm's marketing efforts toward a potentially profitable segment of a larger market. A. TrueB. False

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Courtney Mcknight · Answer 1

A. True

Explanation:

Market can defined in different ways depending on the context in which it is used. within this context, a market is the potential buyers of a particular product. or service.

Target marketing is a conscious marketing effort where a provider of a product or service study the population of a geographical location with view to identifying the set of people who will need his product. It involves breaking a large heterogeneous market into segments or homogeneous part and providing market offerings that best suite that particular identified segment or market.

Target marketing involves identifying the following:

1. Who your target market is. You must be able to know the potential customers and the size. This is what is called demographics information.

2. What is there gender and what do they need

3. How do they buy

4. Why do they buy.