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30 December, 06:40

What is it called when one company pays for the rights to be an exclusive sponsor of an event and another company uses promotional tactics that steal some of the spotlight, at a much lower cost?

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  1. 30 December, 07:07
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    There is no options to choose, so it's quite difficult to give an accurate answer. Anyway, in my opinion that situation is an example of an Ambush Marketing.
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