Given the costs of paper, printing and postage, and the flexibility of the web, mobile devices and social media, magazines are increasingly being distributed across multiple digital formats. A. True B. False

Question

Eugene Krause

Business

27 July, 07:16

Given the costs of paper, printing and postage, and the flexibility of the web, mobile devices and social media, magazines are increasingly being distributed across multiple digital formats. A. True B. False

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Answers (1)

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Scarlet Manning · Answer 1

That statement is true

Explanation:

In order to create hard-copy of the magazines, publishers need to prepare large amount of capital for the papers, inks, and distribution cost. If they do not meet their sales target, it is very unlikely that magazines can be resold since they relied on current events to attract customers.

This is why Moving to digital format is way more beneficial for them.

They can eliminate the cost of materials and distribution by moving their content to the website. Not only that, it enables people to consume their content whenever and wherever they want. The magazine publisher also can create an advertisement page or paid subscription on the website just like they used to with traditional media.