Sodexho has identified six unique segments: Metro Fusion, Main Streamers, Fun Express, Time Liners, Dream Catchers, and Trend Setters. Sodexho is working on developing product offerings that meet the needs of each of these types of market segments. This is an example of what type of segmentation strategy?
A. differentiated segmentation strategyB. undifferentiated segmentation strategyC. micromarketingD. concentrated segmentation strategyE. mass customization
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