A company uses proprietary computer software to offer services that other companies have not been able to emulate. These services have enabled Marketing to enter new markets and have caused new organizational structures to be formed. This is an example of which of the following?

a) Objective

b) Mission

c) Distinctive competence

d) Strategic decision

Distinctive competence

Explanation:

Distinctive ability relates to a certain market trait which it does differently than its rivals. Since the company can do more than most other companies, it has a competitive edge over all other companies.

An organization's competitors cannot imitate this competence (at least in the short term), allowing an organization to gain an advantage over others. An organization must protect its distinctive competence to retain its competitive edge.

Thus, from the above we can conclude that the given case illustrates distinctive competence.