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10 September, 08:23

Develop three product or service concepts that might appeal particularly to GenXers, Why do you believe that these products/services would be appealing to this market segment?

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  1. 10 September, 08:25
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    Products or service concepts that might appeal particularly to GenXers:

    - Advisory service to bridge the gap between generations.

    - One-on-one tutor service on new technology and applications

    - Financial advisory service on alternative investment

    Explanation:

    Generation X or Gen X in short is the demographic cohort that has birth years around 1965 and 1980. GenXers, therefore, ages between 40 and 55 now.

    - GenXers should have problems in working with Gen Y and Gen X, who may be their children, grandchildren or employees, because of the gap between generations in thoughts, lifestyle and interaction with modern technology.

    - Most of GenXers joined the workforce by the infamous dot-com bubble crash. They need to be updated their skills and learn how to apply state-of-the-art applications on their work.

    - GenXers should prepare for their retirements soon. They should learn how to save their incomes and invest them alternative investing channels.
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