In many cities you can stay at a Holiday Inn in the downtown area, in a suburban community, or near the airport. These Holiday Inn establishments are examples of product differentiation by:

Specify the unique characteristics of the hotel product, originating an approach of own information in the direction of the number of clients that captivates, offering specialized promotions in differentiating the product and with the objective of achieving a certain reduction in the traditional intercessors used by the hotels in their majority to offer their services.