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25 April, 22:12

Which of the following is true, according to Bivins?

a. It is ethically problematic for a ghostwriter to distort a communicator's character and sentiment.

b. The created contexts of advertising are inherently unethical.

c. Made-up quotes by PR professionals in speeches and press releases are ethically illegitimate, even if they are approved by the supposedly quoted person.

d. The idea of balance is as important to public relations and advertising as it is to journalism.

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