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23 September, 02:04

In her persuasive speech, Martha spoke about the alleged espionage by the Chinese, and the possible theft of U. S. nuclear armament secrets. She got the audience to think about the possibility that China could one day rise up and use high-tech nuclear weapons against the United States. She challenged them to monitor Senate hearings on the problem and to get involved by writing or e-mailing their congress persons. What form of motivation did Martha successfully employ in her speech?

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  1. 23 September, 02:27
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    a fear appeal.

    Explanation:

    The term fear appeal in psychological context motivates people to obtain a particular behavior by arousing a feeling of threat or fear. In case of a fear appeal, threat is used to stimulate fear arousal and a particular action is taken in reducing the state of fear. It appeals to a vulnerable threat but does not suggest a solution or a protective measure.

    Martha in the above case, used fear appeal to motivate the Congress to take action for a potential threat or risk.
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