Anna is a manufacturing manager at Travel Bags Inc. Six months ago, Travel Bags released a new backpack. The business is running well, but recent feedback indicates that customers would also welcome a backpack with a water-resistant fabric so that the contents of the bag do not get wet when it rains. Anna's group needs about six months to research new fabric options that are both affordable and usable with their existing manufacturing equipment. This is an example of a ...

This is an example of an enabling goal.

Explanation:

In business administration, identifying and prioritizing goals is essential in order to focus on the most pressing tasks at hand. There are three basic types of goals: critical goals, enabling goals, and nice-to-have goals. Critical goals refers to those that must be completed in order to continue. Enabling goals are those that aren't as critical, yet that are very important for the future of a business organization, such as taking advantage of a market opportunity. And nice-to-have goals are those that aren't crucial or extremely game-changing, but that streamline some processes.

In our case, customer feedback indicates that a backpack with a water-resistant fabric would be well received by the customers of Travel Bags Inc. This isn't a crucial goal for Anna, as currently business is currently running well, but it's an enabling goal, as it would take advantage of a business opportunity (as feedback indicates there's a market for it), and also, the research performed to come up with the new water-resistant fabric will open up new business opportunities in the future.