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10 February, 11:41

The phases Idea Generation, Idea Screening, Concept Development, Validation and Transition are all phases in what type of Life Cycle Model?

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  1. 10 February, 12:00
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    product life cycle or product development

    Explanation:

    Product life cycle aims to describe the stages or process used to develop new products or brand or may be modify existing ones.

    Idea screening involve screening ideas to sieve out good ones from the bad ones

    Concept development involve testing new product concepts with target consumers.

    Validation and transition: involve validating that product speculations and plan and then the launching process.
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