Marketing research should be avoided when a. it is unethical. b. management bias cannot be overcome with valid research results. c. it wastes a company's resources. d. All of these statements about avoiding marketing research are true

Question

Lucian Lewis

Social Studies

9 April, 17:50

Marketing research should be avoided when a. it is unethical. b. management bias cannot be overcome with valid research results. c. it wastes a company's resources. d. All of these statements about avoiding marketing research are true

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Answers (1)

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Orlando Hoffman · Answer 1

d. All of these statements about avoiding marketing research are true

Explanation:

Marketing research is a process where firm's gather data which the use in developing, implementing and monitoring their marketing plans. Marketing research should be avoided when it is unethical such as trying to sell a product under the guise of marketing research. Carrying out marketing research so as to have data to counter a valid research result so as to support your idea Is a waste of fund and should also be avoided.