If Joe to Go is willing to accept royalties or fees for the use of its coffee trademark and patents, it would be considering which strategy for international growth?

Question

Keon Robles

Social Studies

4 May, 22:44

If Joe to Go is willing to accept royalties or fees for the use of its coffee trademark and patents, it would be considering which strategy for international growth?

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Answers (1)

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Stella Valencia · Answer 1

licensing strategy

Explanation:

Based on the information provided within the question it can be said that if Joe to Go does accept this then they are considering a licensing strategy. This is a business strategy in which the business allows other companies or individuals to use their trademarks or patents for their own business use, and in return Joe to Go would receive royalty payments.