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A popular rock star becomes involved in a scandal that raises questions concerning his close association with young boys. People become hesitant to defend him publicly and he loses a valuable advertising contract. This example best illustrates:

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  1. 9 February, 14:43
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    Answer:Spiral of silence theory

    Explanation: This is a theory proposed by the German political scientist Elisabeth Noelle-Neumann w hich states that a person or social group might isolate or exclude members due to the members' or societal opinions. In the case of the rockstar, the opinion of people affected him, he felt the best way to deal with the situation was to hide dueto the fear of isolation.
  2. 9 February, 14:45
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    This example illustrates the loss of credibility by the rock star which affects his career as a musician. Before the scandal broke out, he must have had the highest credibility out there. This lead to him getting endorsements and music contracts hence his success as a rock star.

    Immediately the scandal broke out, doubt sets in into people's heart about his moral values and what he is accused of leading to him losing the love and the credibility which he once had.
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