Some sociologists worry that globalization is leading to the creation of a global culture in which the values of the most powerful and affluent overwhelm the strength of local customs and tradition. This process is called:

a. hyperglobalization.

b. cultural imperialism.

c. Westernization.

d. differentiation.

The correct answer to the following question will be Option b (Cultural imperialism).

Explanation:

Less politically influential cultures, as per the concept of cultural imperialism, basically introduce intellectual instances from wealthy countries, primarily Developed nations, which will have the political means available to create the rest of the nation's cultural media, often through worldwide media distribution.

Several sociologists are concerned that globalization leads to a technological society where the ideals with the most influential and affluent outweigh the influence of local culture as well as custom. The latter community implements its traditions, belief systems, ideologies as well as particular lifestyles as one culture exerts cultural impact rather than another.

The other three options are not related to the given scenario. So, Option b is the right answer.