Several employees in a newly formed group must work together to develop a new product. No one in this group has worked with anyone else in this group before and the development of this product has not been attempted previously. According to the media richness model, which of the following communication channels is most appropriate in this situation?

Question

Brendon Briggs

Social Studies

28 August, 20:53

Several employees in a newly formed group must work together to develop a new product. No one in this group has worked with anyone else in this group before and the development of this product has not been attempted previously. According to the media richness model, which of the following communication channels is most appropriate in this situation?

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Answers (1)

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Charlee English · Answer 1

Answer: Face to face meetings

Explanation:

In this case the employees are all new to each other, they don't understand each other, they don't know how to relate with each other and have never worked with each other, so for them to be able to function effectively and efficiently they need to organise a face to face meeting where they can get to know each other and share their opinions about the project. According to media rich model face to face meeting/interviews are the best form of communication when uncertainty and equivocality may be involved.